April 3, 8 a.m. There were previously two notable attempts to adapt the character of Morbius into a cinematic form since 1998, those being a role in the Blade franchise as an antagonist and having a solo film produced by Artisan Entertainment, neither of which ever came to fruition. For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. and a 19-second video where he was "caught" reading a script titled Morbius 2: It's Morbin' Time "written" by himself under the pseudonym Bartholomew Cubbins. Sony's re-release of Morbius struggled to make an impact at the box office once again despite the popularity of the memes that inspired its return to theaters. How Much Morbius Cost To Make & How Much It Needs For Box Office Success, How The MCU's Vulture Ends Up In Morbius' Universe, The New Mad Max Might Break A Decades Old Series Rule, The Harry Potter Movies Cut A Lucius Malfoy Story (& Ruined A Big Plan). ", "Sony's Daily Bugle TikTok Video Sets Up Jared Leto's Morbius", "Jared Leto Goes Wild With Adria Arjona at 'Morbius' Premiere", "Jared Leto visita la CdMx para la premiere de 'Morbius', "Disney, Sony and Warner Bros pause film releases in Russia over Ukraine invasion", "Morbius Bombed - But It's Returning To Theaters After Marvel Memes", "Box Office: 'Morbius' Bombs Again With $85,000 Friday", "Is it 'Morbin Time?' Spot-checking sales at some individual theaters (reportedly between 500-600) suggested far under $1,000 on average. "[122] Hannah Strong of Little White Lies also gave the film 1 out of 5 stars, describing it as "soulless, tedious filmmaking". It shouldn't be much of a surprise to see Morbius absolutely cratering at the box office. Morbius is a 2022 American superhero film based on the Marvel Comics character of the same name, produced by Columbia Pictures in association with Marvel. Matt Smith and Adria Arjona also star in Marvels origin story of the conflicted antihero alongside Jared Harris, Al Madrigal and Tyrese Gibson. Whether moving Morbius from January 29 to April 1 did damage to the film in terms of pushing it farther from Spider-Man: No Way Home, it helped Sonys Tom Holland/Mark Wahlberg vehicle Uncharted. 2 domestically in its sophomore outing with $14.8 million for a North American tally of $54.6 million. [66] It was originally set for release on July 10, 2020,[18][42] before moving three weeks later to July 31. Nor, for that matter, is Leto's bland hero, whose most distinctive aspect is the demanding physical transformation the actor underwent for the role. Domestic Opening $39,005,895. But keep in mind that studios only tend to get back half of a. Box office tracking has . First released domestically on April 1st, 2022, director Daniel Espinosa's Morbius opened to a poor critical consensus, with various quarters citing the movie's incoherent narrative and poor special effects as a factor behind its lackluster reception. Thank you Jesus! This film's release date has been pushed back multiple times, some due to the COVID-19 pandemic : In March 2020, the film was moved from its initial July 31, 2020 release to March 19, 2021. In addition to the $5.7 million taken from Thursday night preview screenings, Morbius is projected to gross around $33 million from 4,200 theaters in its opening weekend, with some industry tracking going as high as $4050 million for Espinosa's movie. An unrepentant Milo confesses to his bloodlust-induced crime and urges Morbius to embrace his powers as he has. Like many Hollywood movies, it's unclear if "Morbius" will land a release date in. Focus Features released Goran Stolevskis You Wont Be Alone into limited release this weekend. [42] Adria Arjona entered negotiations to portray the film's female lead, Martine Bancroft, in December;[17] her involvement was confirmed a month later when Sony pushed the release date to July 31,[18] and Matt Smith also joined the cast in an undisclosed role. Sony's Spider-Man Universe has its first expansion out of Venom territory with Morbius, the Jared Leto-led . Sonys Uncharted which now rests at $373.1 million worldwide placed fourth domestically ($3.6 million), while Japanese anime hit Jujutsu Kaisen rounded out the top five with $1.9 million for a domestic tally of $31.4 million. New specialty offerings included Focus Features You Wont Be Alone. Starring: Jared Leto,Matt Smith,Adria Arjona Watch all you want. [91] The film earned $17.3 million on its first day, including $5.7 million from Thursday preview screenings. [119], Reviewing the film for Collider, Emma Kiely felt that the "central problem of Morbius is a lazy and uninspiring script" and added that "no weight or depth is given to any character." If not, well, its not like Sony spent a fortune advertising the reissue and it doesnt change the films narrative from one of success to one of failure (which arguably happened when Samuel L. Jacksons Snakes on a Plane only opened with $13 million in August of 2006). There are plenty of areas you can invest in from content marketing to agency partners. Thats not a criticism, as it may be the new normal for small-scale films. [30] In July, Spider-Man: Homecoming (2017) director Jon Watts expressed interest in featuring Morbius and Blade in the then untitled Spider-Man: Far From Home (2019), believing that the character's dark tone could work well within the Marvel Cinematic Universe (MCU). Morbius' marketing certainly did little to dissuade rumors of these ties, with early clips from the movie featuring graffiti that referenced an in-universe Spider-Man. Maybe Im giving Tom Rothman and friends too much credit. Download the Master Marketing Budget Template here. [57] This interaction was said to be "a 'call and answer' between the two franchises as they acknowledge details between the two in what would loosely be described as a shared detailed universe". Morbius premiered at the Plaza Carso in Mexico City on March 10, 2022 and was theatrically released in the United States on April 1, 2022, after being delayed several times from an initial July 2020 date, primarily due to the COVID-19 pandemic. Reply . Posted: Jun 6, 2022 4:30 pm. EXCLUSIVE: Tomorrow, on its 101st day of release, Sony's Spider-Man: No Way Home will reach the rare domestic box office milestone of $800M, becoming one of only three movies to do so in Holl 1 domestically. Maybe Im wrong and Paramounts Sonic the Hedgehog 2 skews young while Warner Bros. Fantastic Beasts: The Secrets of Dumbledore plays for fans only. Jared Letos Morbius does have the advantage of being a user-friendly, no homework-required, 105-minute all-quadrants franchise/superhero flick. [123] Richard Roeper of the Chicago Sun-Times awarded the film 2 out of 4 stars, saying: "It looks like Morbius might soon cross paths with Spider-Man in one universe or another, but that would be a big step up for him, because his introductory vehicle feels more like a just-average 1990s vampire movie. [9][74][71][72] A second trailer was released on November 2, 2021, and led to further confusion and speculation about the film's connections to other franchises. But only for a few seconds. Morbius' marketing budget should theoretically be anywhere from $25 million to $75 million, possibly more because of delays. But since Sonys grand plan is to create their own universe of Spider-Man villains, the character of Dr. Michael Morbius, played by Jared Leto, can still be of value. [105], On June 3, 2022, Sony announced the film would return to 1,000 theaters weeks after its initial theatrical and digital release. [83] This re-release also performed poorly, making just $280,000 over the weekend. Earliest Release Date March 30, 2022 (APAC, EMEA) MPAA PG-13. [64] At the end of January, Leto revealed that additional reshoots were taking place in mid-February. [97] The film earned $1.5 million in its fifth weekend, finishing tenth. A competitive marketing environment in 2023 means reporting and . The next Sony Spider-Man Universe (SSU) movie is Morbius, a film that has already been delayed several times. The good news is that Morbius only cost $75 million to produce. 4,268 theaters. [26][59] Some of Keaton's scenes had to be reshot when the events depicted in Spider-Man: No Way Home (2021) did not properly coincide with Morbius. [126], Leah Greenblatt of Entertainment Weekly gave the film a B grade, saying that Leto "hits the right notes of fear and longing in a surprisingly restrained performance". With a $75 million production budget, "Morbius" is a less imposing financial investment for Sony than the usual comic book action spectacle. The film was a critical and commercial failure, receiving criticism for its writing, visual effects, and post-credits scenes, though Smith's performance received some praise; the film also grossed only $167 million worldwide. A similar split for Morbius on an $85-$90 million domestic total would give it a $235-$250 million global finish. [64] It was then delayed again to the April 2022 date. "[129] Matt Donato of IGN, who awarded the film a 5 out of 10, praised Smith's performance for providing a "colorfulness the film desperately needs", saying that his "flamboyance and spirit is the antithesis to Leto's drearily dour genius, which is a purposeful but inefficient comparison", and unfavorably compared Leto's solemn performance to Tom Hardy's "campy" performance in the Venom films. [6], In March 2022, Sony used their The Daily Bugle promotional TikTok account, previously used for Spider-Man: No Way Home, to market Morbius; the videos feature Nicque Marina reporting on events relative to the film. Box Office Mojo, a site that tracks a film's performance as it moves through cinemas around the world, doesn't have the weekend earnings for June 3-6 yet, but it reports Morbius made $35,360 over. Summary: 'Morbius' is a huge step backwards for Sony's Spider-Man Universe, and the worst Marvel-branded movie to come along in a long time. Morbius 2022 | Maturity Rating: U/A 16+ | 1h 44m | US Movies A biochemist with a rare blood disease in search of a cure injects himself with a dangerous serum that gives him super strength and a thirst for blood. Sazama and Sharpless had written a script by November 2017, and Leto and Espinosa officially joined in June 2018. After announcing plans for a new shared universe of films inspired by Spider-Man related characters beginning with Venom (2018), Sony began developing a film based on Morbius. Given Morbius' ties to two several highly lucrative IPs, it is little wonder Sony provided ample backing for Espinosa and company to bring the Living Vampire to life on the big screen. A British native, Charles also is an avid football fan, podcast co-creator, and Brand Strategy & Content Manager for Text Inspector who loves delivering new content en-masse across various forms of media.
